Mature Skin

The journey of skin right from when we are born to its aging leads to various skin concerns over time. One of these skin concerns is MATURE SKIN. It's a concern you develop over time, and not a skin type. Conditions like saggy skin, dryness, acne, wrinkles etc. can lead to what we might recognise as MATURE SKIN. Hence, taking care of skin right from the time we are young is inevitable. It’s recommended to start using Anti Aging products right from the age of 25. Given that our skin is exposed to so many external factors due to the modern lifestyles we lead, like blue light exposure, stress levels, more screen time our skin’s aging process is just quicker.

Facts aside, The world of marketing has successfully tapped into our deepest fears… and getting old is right up there with the greatest of them. Everyone wants skin as soft and smooth as a baby's bottom, and I guess we all like to use a lot of smelly stuff on it to keep it that way...umm...pun intended. But getting old is not a problem, its the human condition and we can get there kicking and screaming or we can cherish those laugh lines and accept the pain lines and move along with gratitude for what we have.

Who are we: Ilana is committed to bringing you guilt free, ethically innovative skincare and beauty products that exceed your expectations, always. We balance the fine line between personal care that is good for you and good for our planet. It is critical for us that people feel nurtured when they use our products; that they feel safe, healthy and content. We wish to empower people to discover their authentic self. We celebrate you and the world in all its imperfect glory.