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Our Story

Out of a wild notion that change is not just possible but worth toiling for, Ilana was born.

Ilana was born out of a very real need for beauty that transparently CLEAN (without all the ambiguity), PERFORMANCE DRIVEN and Good for the Planet. A challenge indeed, but a game worth playing. Nikita and Amit got together to start the hard way -- with a small loan from family and a bucketful of grit. The home-kitchen slowly became a lab with technicians and formulators and the flea markets evolved into a robust online shopping platform. And it just grew from there.

We started with making performance driven skincare along with makeup that had the benefits of real skincare ingredients. Makeup that not just makes you feel and look great but is actually working to heal your skin. Our breakthrough formulations are ethically innovated with skincare superfoods to give you the best possible combination of benefits. A lot goes behind building a formulation and a lot more behind making it good for you while being kind on the planet. The ambiguos rep around CLEAN BEAUTY pushed us to being transperant and setting real formulation standards that guide us as well as the consumer. We want to bring to you the real research and the real truth behind the controvertial industry ingredients (along with proof) so as to avoid greenwashing as a whole.


~ not just clean, ilana clean.

We Believe

There’s always a market for stuff. People need stuff and we make stuff. (and psst...the stuff we make is absolutely delicious!) But what most businesses don’t do is give back as much or more to the support structures of their business. We mean: the people like farmers, vendors, transporters, formulators, lab technicians, factory workers, managers, their families...; the resources like raw materials, fuel, land, electricity, materials; the endless list of all that helps us to be us, doing what we do-- creating throughly researched products with carefully sourced ingredients, especially for you.

At Ilana we are committed to giving back even as we take; leaving things in better shape than we found them; having our communities prosper even as we prosper.

Our ingredient checklist: Perfomance Driven, Clean, Good for the planet, Good for you, Skincare infused goodness, and Cruelty-free. Staying abreast of the latest research makes sure that we aren’t carried away by trends, myths and superstitions. 

We are all about redefining the CLEAN BEAUTY standards and hence we are ~ not just clean, ilana clean.

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Performance Driven, Breakthrough Beauty

For far too long makeup is treated like this evil, bad thing that you don’t need in your routine; something that's going to worsen your skin problems.

Here at Ilana, we want to change this. Forever. Why cant you get both the pop of color of makeup and the nourishment of skincare?

As a beauty and skincare company, we are always faced with difficult choices and questions -- maintaining the high quality and performance of our products means having to balance so many factors. But here at Ilana, we took on a few more; our core commitments to CLEAN BEAUTY (not just clean, ilana clean) mean being uncompromising about sourcing the safest ingredients for your skin as well as the planet, being transparent at every step and never paving way for green washing.

Breakthrough Beauty at ilana is all about making performance driven skincare along with makeup that has the benefits of real skincare ingredients. Our breakthrough formulations are ethically innovated with skincare superfoods to give you the best possible combination of benefits.

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Makeup doesn't have to be something you use to cover your flaws with. When you’re wearing Ilana feel confident to face the entire world. It’s time that we live life guilt free and empowered, using beauty that is safe and that lets us discover our new authentic selves.

This is Ilana BREAKTHROUGH BEAUTY.

Limitless beauty; Limitless you. 

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