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Our Story

Out of a wild notion that change is not just possible but worth toiling for, Ilana was born.

Ilana was born out of a very real need for beauty that was safe for skin, good to the planet and ethically produced without costing an arm and a leg. A challenge indeed, but a game worth playing. Nikita and Amit got together to start the hard way -- with a small loan from family and a bucketful of grit. The home-kitchen slowly became a lab with technicians and formulators and the flea markets evolved into a robust online shopping platform. And it just grew from there.

We started with making result driven skincare formulations, and now our Breakthrough Beauty is all about redefining makeup as we know it. Makeup that not just makes you feel and look great but is actually working to nourish your skin. 

Our breakthrough formulations are ethically innovated with skincare superfoods to give you the best possible combination of benefits. 

We care about the bigger picture whilst caring for your skin and this third rock from the sun we call home. A lot goes behind building a formulation and a lot more behind making it good for you while being kind on the planet. It is important to us that our consumers know why these ingredients are termed ‘nasties’ and why we would never use them in our formulations. 

Our ingredient checklist: Good for the planet, good for you, sustainable, skincare infused goodness, result driven and cruelty-free. Staying abreast of the latest research makes sure that we aren’t carried away by trends, myths and superstitions. 

We Believe

There’s always a market for stuff. People need stuff and we make stuff. (and psst...the stuff we make is absolutely delicious!) But what most businesses don’t do is give back as much or more to the support structures of their business. We mean: the people like farmers, vendors, transporters, formulators, lab technicians, factory workers, managers, their families...; the resources like raw materials, fuel, land, electricity, materials; the endless list of all that helps us to be us, doing what we do-- creating throughly researched products with carefully sourced ingredients, especially for you.

At Ilana we are committed to giving back even as we take; leaving things in better shape than we found them; having our communities prosper even as we prosper.

Our ingredient checklist: Good for the planet, good for you, sustainable, skincare infused goodness, result driven and cruelty-free. Staying abreast of the latest research makes sure that we aren’t carried away by trends, myths and superstitions. 

Three years on, we’re still young and growing fast but some things have become super clear. In the fast-paced world of the health and beauty industry, there will always be trends. But we can always be guided by our principles. Ethical Innovation, 100% Transparency & Sustainability in our processes and ingredients and practicing kindness first--these will be the structures for our growth.

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Breakthrough Beauty

As a beauty and skincare company, we are always faced with difficult choices and questions -- maintaining the high quality of our products means having to balance so many factors. But here at Ilana, we took on a few more; our core commitments to ethical innovation mean being uncompromising about sourcing the best ingredients for your skin as well as the planet, being transparent about our processes and our ingredient list and never putting out products that feed on people’s fears. In fact, we’re all about breaking every disempowering stereotype about beauty there is to find. We want makeup to be a joyful experience. 

We are talking ethically innovated breakthrough formulations. Expect the products to blow your mind; you have the fun, we'll be responsible ;)

We care about the bigger picture whilst caring for your skin and this third rock from the sun we call home. A lot goes behind building a formulation and a lot more behind making it good for you while being kind on the planet. It is important to us that our consumers know why these ingredients are termed ‘NASTIES’ and why we would never use them in our formulations. 

Our breakthrough formulations are ethically innovated with skincare superfoods to give you the best possible combination of benefits.

Makeup doesn't have to be something you use to cover your flaws with. When you’re wearing Ilana feel confident to face the entire world. It’s time that we live life free and empowered, using beauty that lets us discover our new authentic selves.  

This is Ilana BREAKTHROUGH BEAUTY.

Limitless beauty; Limitless you. 

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