Most times we think of skincare as good for us and an investment in our evergreen youthfulness but makeup of something as a necessary evil. Sure, we love it for making us look good; improving on what we were born with or perhaps to feel confident and sometimes even crave for it because we hate how plain we feel without it. Often there’s just a tiny bit of sadness when we wipe off the glamour as we get ready for bed.
Somewhere you feel like a “bad girl” that deep inside you are conflicted about. Otherwise why would the no-make-up look be so sought after? Why would we praise people with natural beauty? Why is a deep red lipstick so daring?
Here at Ilana, we want to change this. Forever. Why cant you get both; the pop of color of makeup and the nourishment of skincare?
As a beauty and skincare company, we are always faced with difficult choices and questions -- maintaining the high quality and performance of our products means having to balance so many factors. But here at Ilana, we took on a few more; our core commitments to CLEAN BEAUTY (not just clean, ilana clean) mean being uncompromising about sourcing the safest ingredients for your skin as well as the planet, being transparent at every step and never paving way for green washing. In fact, we’re all about breaking every disempowering stereotype about beauty there is to find. We want makeup to be a joyful experience.
Breakthrough Beauty at ilana is all about making performance driven skincare along with makeup that has the benefits of real skincare ingredients. Our breakthrough formulations are ethically innovated with skincare superfoods to give you the best possible combination of benefits.
At Ilana we are committed to giving back even as we take; leaving things in better shape than we found them; having our communities prosper even as we prosper.
Our ingredient checklist: Perfomance Driven, Clean, Good for the planet, Good for you, Skincare infused goodness, and Cruelty-free. Staying abreast of the latest research makes sure that we aren’t carried away by trends, myths and superstitions. We are all about redefining the CLEAN BEAUTY standards and hence we are ~ not just clean, ilana clean.
Makeup doesn't have to be something you use to cover your flaws with. When you’re wearing Ilana feel confident to face the entire world. It’s time that we live life guilt free and empowered, using beauty that is safe and that lets us discover our new authentic selves.
This is Ilana BREAKTHROUGH BEAUTY.
Limitless beauty; Limitless you.