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We think there is space to make a difference in this chaotic world and it's in the little things; the small daily acts and intentions. The world needs kindness more than ever today. Kindness towards the earth, to people, to animals, to ourselves. It is time to stop promoting impossible and unrealistic visions of beauty. As a skincare company, it is critical for us that you feel taken care of when you use our products; safe, healthy and content. We know that the little steps we take individually will bear their fruit collectively. It’s never too late to start caring.

If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime. Knowledge is power and we'd like to share all our knowledge with you to help you make better decisions, now and for the future. We want YOU to know what goes into and behind the products you use; the good, the bad and the ugly. We're focused on the bigger picture and being a global standard in ethical innovation and transparency.

What is clean? What is natural? Is organic really better for you than an identical lab derived alternative? Does natural always mean that it is good for you and the planet? Are brands telling you the facts or telling you what you want to hear? So many questions and close to no answers. The idea of Ilana began as a result of our questions sometimes falling on deaf ears and at other times the shock of learning the truth. Needless to say, we want to be able to answer all your questions. For this reason, we question our labs, our formulators, our ingredient suppliers and even ourselves repeatedly to make sure we're on the right track to ethical innovation. We want you to feel nurtured and well-informed whenever you decide to use any of our products.

"When you feel good on the inside, you look good on the outside! Our skin is our body’s largest organ and how is it that we never look into what we are putting on it? This was one of the main concerns that haunted Nikita before Ilana was born. She knew that this was one thing she would never compromise on, as a brand owner and a customer. You get only the truth about what goes into the product, AND NOTHING ELSE. It doesn't just stop at being transparent about the ingredients and being honest about the order in which they appear in the list. Being kind to the Earth by verifying the source of it, being kind to others by ensuring it is grown/harvested/sourced ethically, being kind to animals by ensuring all our products are cruelty free and being kind to your skin by making sure they're in just the right amounts in the best possible formula is what helps us sleep soundly at night.

Navigating the world of skincare can be a daunting task if you're not familiar with the everchanging trending ingredients, beauty trends and all the jargon that is constantly being thrown at us. Here, at Ilana, we are focussed on creating skincare and beauty products that do more. We cut through all the noise and do all the hard work so you don't have to. We try to create as multipurpose products as possible so they're lighter on your pocket and also on the planet while being extremely effective in their results.

The bad rep makeup had really bothered us. Why is it that something we use on our skin for so many hours everyday could not be better for us? So we decided to redefine the makeup we always knew. We added superfood skincare benefits to our makeup products so you could get the best of both worlds!

We care about the bigger picture whilst caring for your skin and the place we dearly call home. A lot goes behind building a formulation and a lot more behind making it good for you while being kind on the planet. It is important for you to know why these ingredients are something that are termed as ""Nasties"" and why we would never use them in our formulations. Know More

kindness as a way of life,
today & tomorrow

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We are committed to making responsibly formulated, revolutionary personal care that harnesses the power of nature with the science of skincare.
What's good for you is also good for the planet!