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Our Practices

Limitless beauty; Limitless you. A quick peek at what we stand for.

Breakthrough Beauty

As a beauty and skincare company, we are always faced with difficult choices and questions -- maintaining the high quality of our products means having to balance so many factors. But here at Ilana, we took on a few more; our core commitments to ethical innovation mean being uncompromising about sourcing the best ingredients for your skin as well as the planet, being transparent about our processes and our ingredient list and never putting out products that feed on people’s fears. In fact, we’re all about breaking every disempowering stereotype about beauty there is to find. We want makeup to be a joyful experience. 

We are talking ethically innovated breakthrough formulations. Expect the products to blow your mind; you have the fun, we'll be responsible ;)

We care about the bigger picture whilst caring for your skin and this third rock from the sun we call home. A lot goes behind building a formulation and a lot more behind making it good for you while being kind on the planet. It is important to us that our consumers know why these ingredients are termed ‘NASTIES’ and why we would never use them in our formulations. 

Our breakthrough formulations are ethically innovated with skincare superfoods to give you the best possible combination of benefits.

Makeup doesn't have to be something you use to cover your flaws with. When you’re wearing Ilana feel confident to face the entire world. It’s time that we live life free and empowered, using beauty that lets us discover our new authentic selves.  


Limitless beauty; Limitless you. 

Be Kind

We think there is space to make a difference in this chaotic world and it's in the little things; the small daily acts and intentions. The world needs kindness more than ever today. Kindness towards the earth, to people, to animals, to ourselves. It is time to stop promoting impossible and unrealistic visions of beauty. As a skincare company, it is critical for us that you feel taken care of when you use our products; safe, healthy and content. We know that the little steps we take individually will bear their fruit collectively. It’s never too late to start caring.

Be A Know It All

If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime. Knowledge is power and we'd like to share all our knowledge with you to help you make better decisions, now and for the future. We want YOU to know what goes into and behind the products you use; the good, the bad and the ugly. We're focused on the bigger picture and being a global standard in ethical innovation and transparency.

The More You Ask The More You Know

What is clean? What is natural? Is organic really better for you than an identical lab derived alternative? Does natural always mean that it is good for you and the planet? Are brands telling you the facts or telling you what you want to hear? So many questions and close to no answers.

The idea of Ilana began as a result of our questions sometimes falling on deaf ears and at other times the shock of learning the truth. Needless to say, we want to be able to answer all your questions. For this reason, we question our labs, our formulators, our ingredient suppliers and even ourselves repeatedly to make sure we're on the right track to ethical innovation. We want you to feel nurtured and well-informed whenever you decide to use any of our products.

We Like Everything Crystal Clear

"When you feel good on the inside, you look good on the outside! Our skin is our body’s largest organ and how is it that we never look into what we are putting on it? This was one of the main concerns that haunted Nikita before Ilana was born. She knew that this was one thing she would never compromise on, as a brand owner and a customer. You get only the truth about what goes into the product, AND NOTHING ELSE. It doesn't just stop at being transparent about the ingredients and being honest about the order in which they appear in the list. Being kind to the Earth by verifying the source of it, being kind to others by ensuring it is grown/harvested/sourced ethically, being kind to animals by ensuring all our products are cruelty free and being kind to your skin by making sure they're in just the right amounts in the best possible formula is what helps us sleep soundly at night.

Skincare Simplified

Navigating the world of skincare can be a daunting task if you're not familiar with the ever changing trending ingredients, beauty trends and all the jargon that is constantly being thrown at us. Here, at Ilana, we are focussed on creating skincare and beauty products that do more. We cut through all the noise and do all the hard work so you don't have to. We try to create as multipurpose products as possible so they're lighter on your pocket and also on the planet while being extremely effective in their results.

Ingredient No Nos

We care about the bigger picture whilst caring for your skin and the place we dearly call home. A lot goes behind building a formulation and a lot more behind making it good for you while being kind on the planet. It is important for you to know why these ingredients are something that are termed as ""Nasties"" and why we would never use them in our formulations.



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