Achievable Beauty Standard
There’s only one of you in the entire world so why try to be someone else when you can be yourself? We want you to feel like the best version of yourself. Unapologetic and strong. As an industry it is time for us to stop promoting unattainable and unrealistic standards of beauty and promote healthy self love. Your age lines speak of your wisdom, your smile lines are full of life and your acne scars are battle wounds of your victory. It's important in this era where social media can easily escalate to being toxic, for brands to not talk down to their people and set a very relatable and an achievable standard of beauty. Inclusivity is about allowing people to be their authentic self and celebrating that authenticity. There's a thin line in between selling skincare and selling a particular standard of beauty. While designing the communication campaigns, brands should be aware of not tipping over to the other side.
While we're still a tight group of 11 employees, we look forward to growing our team with inclusivity and passion. We boast an 80% women workplace from different backgrounds and strengths. We aim to empower women from all walks of life to help them achieve their dreams. No idea is too small or irrelevant and creativity is always supported. A quality work-life balance with importance to self well being is encouraged. Empathy is a big part of our life at ilana, not just to each other but also in our customer service and business relationships.
Whether it be Team Ilana hiring or our collaborative works, we strive to be inclusive. We work with a wide range of videographers, photographers, makeup artists, models and influencers to create the brand you see as Ilana. We're constantly on the lookout for new talent from different backgrounds and personalities that can reflect our customer base. Our R&D team is working proactively to make our product range as inclusive as possible. Being a young, bootstrapped brand with limited resources, it is hard to go all out at once but you can rest assured that we won't disappoint you.
To us, being accessible is important, but so is the quality of raw material going into the product. It is a constant fine line between being fair and inclusive to as many people as possible while also offering the best bang for your buck. Our goal as a brand is to create ethical, affordable and quality products that deliver on their results. We often take feedback from our dear customers by doing surveys, etc. to help guide us narrow down the small space between the best price we can offer and the price customers are willing to pay .
Our aim at Ilana is to create a guilt free experience for you, which includes our skincare line, beauty products and environment friendly packaging too. In line with the simple 3 R’s of waste: Reduce, Reuse and Recycle, we strive to reduce wasteful packaging wherever possible, use glass jars/bottles that can be reused and recycled, and only use plastics that can be recycled. Our goodie boxes designed for you would never give the long lasting happiness and satisfaction, unless you knew they were a goodie box for the planet too. Ensuring that our shipping boxes are 100% recyclable and reusable means that you can repurpose them at home as a bird feeder, storage box or even plant a small sapling in it. Leading by example, we started the ‘Empties to Earth’ campaign, to encourage our mindful and conscientious consumers to exchange their empty, clean glass bottles for store credit that can be redeemed against their next purchase. Once we collect them, they are thoroughly cleaned and sent for recycling. We are thrilled to have also tied up with The Disposal Company to recycle 2x the plastic we consume to further reduce our plastic footprint. Every month we give a 100% transparent account to The Disposal Company of the plastic consumed by us in the previous month and they help us recycle twice the amount with their certified recycling facilities for a prefixed rate per kg of plastic consumed.
All our products use glass or plastic packaging that are recyclable or reusable. Our Golden Hour and Get the Glow come without an outer carton to minimise waste from excess packaging. Our tie up with the Disposal Company helps us recycle 2x the plastic waste we generate as a company. We also use paper bubble wrap to cushion our products during shipping to minimise plastic waste. Our shipping boxes are unlaminated and are 100% recyclable and reusable.
We use paper bubble wrap or corrugated cardboard to cushion our products during shipping to minimise plastic waste. Our shipping boxes are unlaminated and are 100% recyclable and reusable. We also make sure to reuse any other cartons/boxes we receive from our suppliers and manufacturers to ship larger quantities of orders. In case a customer has placed two orders to the same address, we also club orders to minimise our carbon footprint from multiple order shipments.
Since our product packaging is reusable or recyclable, the waste in real terms arising from our products is minimal. Our tie up with the Disposal Company helps us recycle 2x the plastic waste we generate as a company. We also use paper bubble wrap to cushion our products during shipping to minimise plastic waste.