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Our Standards

We give our products a 100% of our effort, so you derive a 100% of its benefits. See what guides us through our crazy journey to create the products you love.

Ethical Innovation

Sustainability

How far an ingredient travels just to be in our bottle, is something we consider very seriously while formulating our products. Focusing on minimising our carbon footprint with minimal wastage on transportation and packaging isn't just better for the environment, but enhances the efficacy of our products as well. Knowing where every ingredient is sourced from and the quality that results from ethical sourcing practices is our main focus. However, in a broader scope, sustainability goes beyond sourcing just natural ingredients. It extends to undertaking this process responsibly, and in some cases even includes replacing them with synthetic alternatives grown in labs to protect our planet.

Absolute Transparency

And Nothing Else

Accessibility and transparency build trust, and as a skincare brand deeply rooted in its values, we strive to build and maintain open channels of conversation, questions and feedback to make our consumers comfortable. In continuation of this ethos, the “AND NOTHING ELSE” philosophy evolves from the thought of being completely open with our audience about product contents and business practices.

Ingredient Sourcing

As consumers are becoming more conscious of what they're putting in their bodies, they are also equally concerned with what they’re applying on their bodies as well. Local sourcing is not the only criteria that we consider when picking ingredients that make up a skincare label. Following ethical and cruelty-free practices will always be prioritised at Ilana and sharing them with you, an informed consumer, is what sets us apart from the rest of the skincare community. For example, if you'd like to know how and where we source our Mica from, you'll find it right here. (insert link of ingredients here) This is the standard of radical transparency we pride ourselves on, as we make every effort to deliver above it.

Conscious Sustainability

Recycling

Our aim at Ilana is to create a guilt free experience for you, which includes our skincare line, beauty products and environment friendly packaging too. In line with the simple 3 R’s of waste: Reduce, Reuse and Recycle, we strive to reduce wasteful packaging wherever possible, use glass jars/bottles that can be reused and recycled, and only use plastics that can be recycled. Our goodie boxes designed for you would never give the long lasting happiness and satisfaction, unless you knew they were a goodie box for the planet too. Ensuring that our shipping boxes are 100% recyclable and reusable means that you can repurpose them at home as a bird feeder, storage box or even plant a small sapling in it. Leading by example, we started the ‘Empties to Earth’ campaign, to encourage our mindful and conscientious consumers to exchange their empty, clean glass bottles for store credit that can be redeemed against their next purchase. Once we collect them, they are thoroughly cleaned and sent for recycling. We are thrilled to have also tied up with The Disposal Company to recycle 2x the plastic we consume to further reduce our plastic footprint. Every month we give a 100% transparent account to The Disposal Company of the plastic consumed by us in the previous month and they help us recycle twice the amount with their certified recycling facilities for a prefixed rate per kg of plastic consumed.

Ingredient Sourcing

As consumers are becoming more conscious of what they're putting in their bodies, they are also equally concerned with what they’re applying on their bodies as well. Local sourcing is not the only criteria that we consider when picking ingredients that make up a skincare label. Following ethical and cruelty-free practices will always be prioritised at Ilana and sharing them with you, an informed consumer, is what sets us apart from the rest of the skincare community. It is the standard of radical transparency we pride ourselves on, as we make every effort to deliver above it.

Mindfull Innovation

The world needs kindness more than ever today. Kindness in everything we do, be it our planet, to the creatures or to each other. Similarly its equally important to innovate ethically and mindfully. What that means is simply not to cross the line of being a burden on any of the above things, under the name of innovation and effective skincare. It should be rather meticulous and mindful.

Kindness

Achievable Beauty Standard

There’s only one of you in the entire world so why try to be someone else when you can be yourself? We want you to feel like the best version of yourself. Unapologetic and strong. As an industry it is time for us to stop promoting unattainable and unrealistic standards of beauty and promote healthy self love. Your age lines speak of your wisdom, your smile lines are full of life and your acne scars are battle wounds of your victory. It's important in this era where social media can easily escalate to being toxic, for brands to not talk down to their people and set a very relatable and an achievable standard of beauty. Inclusivity is about allowing people to be their authentic self and celebrating that authenticity. There's a thin line in between selling skincare and selling a particular standard of beauty. While designing the communication campaigns, brands should be aware of not tipping over to the other side.

Workplace Culture

While we're still a tight group of 11 employees, we look forward to growing our team with inclusivity and passion. We boast an 80% women workplace from different backgrounds and strengths. We aim to empower women from all walks of life to help them achieve their dreams. No idea is too small or irrelevant and creativity is always supported. A quality work-life balance with importance to self well being is encouraged. Empathy is a big part of our life at ilana, not just to each other but also in our customer service and business relationships.

Inclusivity

Whether it be Team Ilana hiring or our collaborative works, we strive to be inclusive. We work with a wide range of videographers, photographers, makeup artists, models and influencers to create the brand you see as Ilana. We're constantly on the lookout for new talent from different backgrounds and personalities that can reflect our customer base. Our R&D team is working proactively to make our product range as inclusive as possible. Being a young, bootstrapped brand with limited resources, it is hard to go all out at once but you can rest assured that we won't disappoint you.

Fair Pricing

To us, being accessible is important, but so is the quality of raw material going into the product. It is a constant fine line between being fair and inclusive to as many people as possible while also offering the best bang for your buck. Our goal as a brand is to create ethical, affordable and quality products that deliver on their results. We often take feedback from our dear customers by doing surveys, etc. to help guide us narrow down the small space between the best price we can offer and the price customers are willing to pay .

Recycling

Our aim at Ilana is to create a guilt free experience for you, which includes our skincare line, beauty products and environment friendly packaging too. In line with the simple 3 R’s of waste: Reduce, Reuse and Recycle, we strive to reduce wasteful packaging wherever possible, use glass jars/bottles that can be reused and recycled, and only use plastics that can be recycled. Our goodie boxes designed for you would never give the long lasting happiness and satisfaction, unless you knew they were a goodie box for the planet too. Ensuring that our shipping boxes are 100% recyclable and reusable means that you can repurpose them at home as a bird feeder, storage box or even plant a small sapling in it. Leading by example, we started the ‘Empties to Earth’ campaign, to encourage our mindful and conscientious consumers to exchange their empty, clean glass bottles for store credit that can be redeemed against their next purchase. Once we collect them, they are thoroughly cleaned and sent for recycling. We are thrilled to have also tied up with The Disposal Company to recycle 2x the plastic we consume to further reduce our plastic footprint. Every month we give a 100% transparent account to The Disposal Company of the plastic consumed by us in the previous month and they help us recycle twice the amount with their certified recycling facilities for a prefixed rate per kg of plastic consumed.

Packaging

All our products use glass or plastic packaging that are recyclable or reusable. Our Golden Hour and Get the Glow come without an outer carton to minimise waste from excess packaging. Our tie up with the Disposal Company helps us recycle 2x the plastic waste we generate as a company. We also use paper bubble wrap to cushion our products during shipping to minimise plastic waste. Our shipping boxes are unlamented and are 100% recyclable and reusable.

Shipping

We use paper bubble wrap or corrugated cardboard to cushion our products during shipping to minimise plastic waste. Our shipping boxes are unlamented and are 100% recyclable and reusable. We also make sure to reuse any other cartons/boxes we receive from our suppliers and manufacturers to ship larger quantities of orders. In case a customer has placed two orders to the same address, we also club orders to minimise our carbon footprint from multiple order shipments.

Waste

Since our product packaging is reusable or recyclable, the waste in real terms arising from our products is minimal. Our tie up with the Disposal Company helps us recycle 2x the plastic waste we generate as a company. We also use paper bubble wrap to cushion our products during shipping to minimise plastic waste.

Breakthrough Beauty

As a beauty and skincare company, we are always faced with difficult choices and questions -- maintaining the high quality of our products means having to balance so many factors. But here at Ilana, we took on a few more; our core commitments to ethical innovation mean being uncompromising about sourcing the best ingredients for your skin as well as the planet, being transparent about our processes and our ingredient list and never putting out products that feed on people’s fears. In fact, we’re all about breaking every disempowering stereotype about beauty there is to find. We want makeup to be a joyful experience. 

We are talking ethically innovated breakthrough formulations. Expect the products to blow your mind; you have the fun, we'll be responsible ;)

We care about the bigger picture whilst caring for your skin and this third rock from the sun we call home. A lot goes behind building a formulation and a lot more behind making it good for you while being kind on the planet. It is important to us that our consumers know why these ingredients are termed ‘NASTIES’ and why we would never use them in our formulations. 

Our breakthrough formulations are ethically innovated with skincare superfoods to give you the best possible combination of benefits.

Makeup doesn't have to be something you use to cover your flaws with. When you’re wearing Ilana feel confident to face the entire world. It’s time that we live life free and empowered, using beauty that lets us discover our new authentic selves.  

This is Ilana BREAKTHROUGH BEAUTY.

Limitless beauty; Limitless you. 

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