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mighty mulberry serum | brightening vitamin C serum | 10 ml | Ilana

hyaluronic acid + vit C + pineapple + blackberry skin superfood serum

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A Vitamin C serum enriched with the goodness of Mulberries that hydrates skin and lightens hyperpigmentation, dark circles, spots & even out skin tone.


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use me

  • Apply 2-3 drops on cleansed skin in your AM and/or PM routine.
  • Follow up with a moisturiser and SPF in the day.
  • Do not mix with AHAs or BHAs.

pair me with

I partner well with the Mighty Mulberry Mask and the Brightening Skin Serum.

pro tip

Use the Mighty Mulberry Mask 2-3 times a week before using the serum for brighter, glowy skin.

A HYDRATING, VITAMIN C SERUM
BOOSTS SKIN HEALING

antioxidant rich mulberries protect skin from environmental aggressor

LIGHTENS SPOTS & MARKS

vitamin C reduces hyperpigmentation

PROVIDES LIGHTWEIGHT HYDRATION

olive squalene, glycerine, hyaluronic acid keep skin supple

EVENS SKIN TONE

for a glowing complexion

Silicones

Silicones are notoriously famous in the beauty industry for its occlusive properties. In simple terms, they form a layer on the skin that clog the pores and lead to breakouts. Their impact on the environment is an altogether separate issue. Being bio accumulative, they build up in waterways and oceans and take hundreds of years to break down. In light of these reasons, we opt for natural derivatives of silicones like vegetable glycerine, honey and olive oil esters that give a slip and solvency to our serums.

 

Drying Alcohols

Skincare formulations consist of good and bad alcohols with regards to their molecular weights. Lower molecular weight alcohols like ethanol, methanol or isopropyl alcohol are drying and sensitizing on the skin. When used as a main ingredient in formulations, it can disrupt the skin’s surface layers. When larger molecular alcohols are used in small percentages in Vitamin C and Retinol formulations, they help the actives penetrate into the skin and can be beneficial.

 

Mineral Oil/Paraffin

Produced as a by-product of petroleum, mineral oils or paraffins coat the skin surface and form a layer that is impenetrable. This clogs the pores and causes breakouts as it deters the skin’s ability to eliminate toxins. Using the ingredient over a period of time causes accumulation in the body as the molecules penetrate through broken patches of skin or when used in lip balms.

 

Parabens

Parabens include the following commonly found items on ingredient lists like butylparaben, isobutyl paraben, propylparaben, methylparaben, and ethyl paraben. While they had extensive use in skincare because of its preservative properties, it has received immense flack in recent times because of its health impact. They cause the skin layer to break down in large concentration but aren't necessarily harmful in small percentages and can be used in limited number of products.

Synthetic Perfumes

While we make every attempt to refrain from adding synthetic perfumes to our products, we add IFRA certified fragrances where absolutely necessary. In other circumstances, we strive to use essential oils or natural, food fragrances as substitutes.

Talc

Talc or anhydrous magnesium silicate is the main ingredient found in loose and pressed powders. With most talc compounds being contaminated with asbestos that is carcinogenic in nature, it becomes imperative to either ensure that the brand is transparent in its sourcing or uses substitutes like corn starch, rice powder or responsibly mined mica.

Chemical Sunscreen

Chemical Sunscreens contain carbon-based compounds that protect the skin by reacting with UV rays to convert them into heat and release them from the skin barrier. In this context they can be referred to chemical absorbers. In technical terms they are categorised as Oxybenzone, Octinoxate, Octocrylene and Homosalate. While a number of brands produce chemical sunscreens, we use natural ingredients like raspberry and carrots that are rich in Vitamin E and antioxidants to provide natural protection from the harmful rays of the sun.

Phthalates

Termed as industrial plasticizers in the skincare industry, they are used as skin softeners in formulations to assist in dissolving and combining ingredients. They also make the skin supple and more elastic when applied. On a skincare label you’ll find them as under DHPs, DMPs, BBPs and DNOPs. Used in tandem with fragrance, they have been linked with reproductive and hormonal issues in men and women. They can also cause breast cancer, reproductive deformations, and infertility. In place of Phthalates, we use safe natural substitutes like Shea Butter, Jojoba Oil and Vitamin E as moisturising ingredients and Castor Oil and Carnauba Wax because of their solubility.

Sulphates

Sulfates fall under surfactants, which attract both oil and water molecules. In skincare they are responsible for drawing oily dirt to one side of the molecule while clinging to water droplets on the other side. Hence they strip the skin and hair off grease and dirt, emulsify it with the water droplets while it goes down the drain. These accumulate in water bodies and cause toxicity while making your hair and skin dry and prone to damage. They are found as Sodium Lauryl Sulfate (SLS) Sodium Laureth Sulfate (SLES) Sodium Lauryl Sulfoacetate Sodium Lauroyl Isethionate Sodium Lauroyl Taurate Sodium Cocoyl Isethionate Sodium Lauroyl Methyl Isethionate Sodium Lauroyl Sarcosinate Disodium Laureth Sulfosuccinate in formulations. Due to all these factors, they are a permanent feature of our No-No list.

first,be kind

The world needs kindness more than ever today. Kindness towards the earth, to people, to animals, to ourselves. It is time to stop promoting impossible and unrealistic visions of beauty; time to stop scaring people into buying things to avert ugliness or to erase the well-earned lines of age and wisdom. Its time to be kind, and we’re there!

to your Skin.,

to the Earth.,

its Creatures.,

to Each Other.,

to Yourself.,

MUSINGS FROM OUR FOUNDER

how, what, why

This one is extra special for me, because it's the first time we were able to bring a launch to the table this fast. Inspired from our Mighty Mulberry Mask, this is a leave on unlike the mask, and is enriched with the MIGHTY MULBERRY, vitamin C, hyaluronic acid and olive squalene. A water based vitamin c serum was long due, as all of y'all requested for one that's not a facial oil/ a serum concentrate. All our oily skin people (including me) this one's for you!!

-Nikita Deshpande

FAQ

questions we're frequently asked

16+ ages can use the products.


 

Yes, it is a unisex product.

Yes, but we would recommend consulting your doctor before you do so. 

Yes, it does contain essential oils.

The shelf life is 2 years or 24 months.

The product can be used within 6 months of opening.

Yes, it can be used everyday.

Yes, it is vegan.

With regular use, the product should last you for 2-3 months.

3%
 

No, since the Good Skin Serum has Niacinamide and Pro Barrier has AHA~BHAs it shouldn’t be used with the Mighty Mulberry Serum.

HOW IT WORKED

what our customers are saying

Customer Reviews

Based on 2 reviews
100%
(2)
0%
(0)
0%
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V
Vikram Rathore Rathore
Age: 35-44 years
Skin Type: Oily, Combination
Skin Concern: Dullness , Uneven Skin Tone, Oiliness, Acne, Dark Spots, Anti-Ageing

mighty mulberry serum | brightening vitamin C serum | 10 ml | Ilana

A
Aria

this hydrating serum makes my skin plump

kindness as a way of life,
today & tomorrow

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We are committed to making responsibly formulated, revolutionary personal care that harnesses the power of nature with the science of skincare.
What's good for you is also good for the planet!

Customer Reviews

Based on 2 reviews
100%
(2)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
V
Vikram Rathore Rathore
Age: 35-44 years
Skin Type: Oily, Combination
Skin Concern: Dullness , Uneven Skin Tone, Oiliness, Acne, Dark Spots, Anti-Ageing

mighty mulberry serum | brightening vitamin C serum | 10 ml | Ilana

A
Aria

this hydrating serum makes my skin plump