new skin serum trio l vitamin C + niacinamide + plant ceramide serum trio l Ilana

vitamin C + niacinamide + ceramide serum trio

Our newest skin warriors, all in one combo for that inner glow! Skin Superfood Serums curated for all skin types with changing needs

Mighty Mulberry Serum (30ml) - Vitamin C + Hyaluronic Acid serum that helps lighten hyperpigmentation, adds a glow to your skin and helps even out skin tone

Pro Barrier Serum (30ml) - Plant Ceramides + AHA~BHA serum that gently exfoliates skin while intensely hydrates and plumps. Ideal for skin with compromised skin barrier, flaking or redness.
Good Skin Serum (30ml) - 3% Niacinamide + Plant Probiotics serum balances oiliness of skin and reduces the occurrence of acne. Intensely hydrating formula that also helps lighten pigmentation left behind by acne scars.

Vitamin C derived from a potent natural and antioidant rich source of Mulberries that are local to India. Phyto derivatives used instead of synthetic/ animal derived actives considering they are less sensitising and safer on your skin and kind to the animals and earth.

FDA approved formulations
100% vegan
Cruelty-free

Please refer to individual product pages for ingredients

All skin types

make a routine

get the glow | physical + chemical face exfoliator | scrub for sensitive skin | 50ml Ilana

phyto AHA~BHA + acai fruit enzyme skin superfood scrub

₹ 890.00 ₹

all time moisturiser | for dry skin | natural face moisturiser for oily skin | 60 gms | Ilana

green tea + hyaluronic acid + pomegranate skin superfood

₹ 1,100.00 ₹

mighty mulberry mask | brightening and depuffing mask | vitamin C | 45 ml | Ilana

hyaluronic acid + olive squalane + vitamin C skin superfood mask

₹ 690.00 ₹

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use me

Use 3 drops of any serum in the day and/or night on cleansed skin.
Moisturise as necessary.
Follow up with SPF as your last step in the day.

pair me with

I work really well with the All Time Moisturiser and Get The Glow Scrub to hydrate and brighten skin.

pro tip

Use the Good Skin Serum followed by the Pro Barrier for optimum benefits of both the serums.

SKIN WARRIORS FOR CHANGING SKIN NEEDS

MIGHTY MULBERRY SERUM LIGHTENS SPOTS & MARKS

vitamin C reduces hyperpigmentation

3% NIACINAMIDE GOOD SKIN SERUM

regulates oily skin, lightens hyperpigmentation and reduces acne

PRO BARRIER REDUCES SKIN SENSITIVITY

reduces redness, itchiness and flaking skin

vitamin c

lightens pigmentation

Vitamin C diminishes lines, wrinkles and pigmentation by boosting collagen production. It helps keep your skin looking youthful while reducing damage caused by sun's harmful UV rays.

niacinamide

balances, soothes and brightens

Niacinamide, or vitamin B3 is a water-soluble vitamin that works wonders for the skin. It encourages collagen production by helping produce important proteins such as keratin, filaggrin and involucrin. A lack of these proteins can lead to sagging of the skin, wrinkles and loss of elasticity. niacinamide has skin brightening properties. It brightens skin because it suppresses melanin (natural skin pigments that cause darker colour) from melanocytes (skin cells that produce melanin). As a result, these pigments don't easily reach the top layer of the skin to create dark spots. It also does an amazing job at strengthening your skin barrier? It helps your skin to synthesize free fatty acids, cholesterol and ceramides, which are all components that make up your skin barrier. Lastly, niacinamide regulates sebum production, reduces the appearance of enlarged pores and has anti-inflammatory properties. It can also help with smoothing the skin and speeding up epidermal cell growth.

algae

boosts collagen

A fantastic hydrator that improves skin elasticity and helps reduce acne and wrinkles. They are packed with essential vitamins and minerals that help to protect your skin, repair damage and fight against wrinkles and the other signs of aging. Algae is also high in antioxidants that can also assist in the fight against free radicals, which are the primary cause of aging. Further adding to the benefits is the fact that algae can help to boost collagen and elastin production to help fight against wrinkles and give your skin a healthy, firmer, more toned appearance.

Silicones

Silicones are notoriously famous in the beauty industry for its occlusive properties. In simple terms, they form a layer on the skin that clog the pores and lead to breakouts. Their impact on the environment is an altogether separate issue. Being bio accumulative, they build up in waterways and oceans and take hundreds of years to break down. In light of these reasons, we opt for natural derivatives of silicones like vegetable glycerine, honey and olive oil esters that give a slip and solvency to our serums.

Drying Alcohols

Skincare formulations consist of good and bad alcohols with regards to their molecular weights. Lower molecular weight alcohols like ethanol, methanol or isopropyl alcohol are drying and sensitizing on the skin. When used as a main ingredient in formulations, it can disrupt the skin’s surface layers. When larger molecular alcohols are used in small percentages in Vitamin C and Retinol formulations, they help the actives penetrate into the skin and can be beneficial.

Mineral Oil/Paraffin

Produced as a by-product of petroleum, mineral oils or paraffins coat the skin surface and form a layer that is impenetrable. This clogs the pores and causes breakouts as it deters the skin’s ability to eliminate toxins. Using the ingredient over a period of time causes accumulation in the body as the molecules penetrate through broken patches of skin or when used in lip balms.

Parabens

Parabens include the following commonly found items on ingredient lists like butylparaben, isobutyl paraben, propylparaben, methylparaben, and ethyl paraben. While they had extensive use in skincare because of its preservative properties, it has received immense flack in recent times because of its health impact. They cause the skin layer to break down in large concentration but aren't necessarily harmful in small percentages and can be used in limited number of products.

Synthetic Perfumes

While we make every attempt to refrain from adding synthetic perfumes to our products, we add IFRA certified fragrances where absolutely necessary. In other circumstances, we strive to use essential oils or natural, food fragrances as substitutes.

Talc

Talc or anhydrous magnesium silicate is the main ingredient found in loose and pressed powders. With most talc compounds being contaminated with asbestos that is carcinogenic in nature, it becomes imperative to either ensure that the brand is transparent in its sourcing or uses substitutes like corn starch, rice powder or responsibly mined mica.

Chemical Sunscreen

Chemical Sunscreens contain carbon-based compounds that protect the skin by reacting with UV rays to convert them into heat and release them from the skin barrier. In this context they can be referred to chemical absorbers. In technical terms they are categorised as Oxybenzone, Octinoxate, Octocrylene and Homosalate. While a number of brands produce chemical sunscreens, we use natural ingredients like raspberry and carrots that are rich in Vitamin E and antioxidants to provide natural protection from the harmful rays of the sun.

Phthalates

Termed as industrial plasticizers in the skincare industry, they are used as skin softeners in formulations to assist in dissolving and combining ingredients. They also make the skin supple and more elastic when applied. On a skincare label you’ll find them as under DHPs, DMPs, BBPs and DNOPs. Used in tandem with fragrance, they have been linked with reproductive and hormonal issues in men and women. They can also cause breast cancer, reproductive deformations, and infertility. In place of Phthalates, we use safe natural substitutes like Shea Butter, Jojoba Oil and Vitamin E as moisturising ingredients and Castor Oil and Carnauba Wax because of their solubility.

Sulphates

Sulfates fall under surfactants, which attract both oil and water molecules. In skincare they are responsible for drawing oily dirt to one side of the molecule while clinging to water droplets on the other side. Hence they strip the skin and hair off grease and dirt, emulsify it with the water droplets while it goes down the drain. These accumulate in water bodies and cause toxicity while making your hair and skin dry and prone to damage. They are found as Sodium Lauryl Sulfate (SLS) Sodium Laureth Sulfate (SLES) Sodium Lauryl Sulfoacetate Sodium Lauroyl Isethionate Sodium Lauroyl Taurate Sodium Cocoyl Isethionate Sodium Lauroyl Methyl Isethionate Sodium Lauroyl Sarcosinate Disodium Laureth Sulfosuccinate in formulations. Due to all these factors, they are a permanent feature of our No-No list.

first,be kind

The world needs kindness more than ever today. Kindness towards the earth, to people, to animals, to ourselves. It is time to stop promoting impossible and unrealistic visions of beauty; time to stop scaring people into buying things to avert ugliness or to erase the well-earned lines of age and wisdom. Its time to be kind, and we’re there!

to your Skin.,

to the Earth.,

its Creatures.,

to Each Other.,

to Yourself.,

Cruelty Free & Non-Toxic

Ethical Innovation

Kind to the Planet

Absolute Transparency

MUSINGS FROM OUR FOUNDER

how, what, why

A lot goes into formulating a product from making it result oriented in terms of the efficacy and the pay off to its texture & adaptability. While we strive that all of our formulations do more than just the promised thing, thus making it multipurpose, sometimes it's also important to use the products in different consistencies and forms in order to get the most out of them. The key to a good makeup look is in the base. How dewy; how rich; how hydrated. While it all starts from skincare, we have a few great products to complete your daily makeup look, starting from the Golden Hour to a great concealer that adapts to the Indian skin tone to the infamous Beet Tint.

-Nikita Deshpande

FAQ

questions we're frequently asked

16+ ages can use the products.

Yes, they are unisex products.

Yes, but we would recommend consulting your doctor before you do so.

Yes, they don't contain essential oils.

The shelf life is 2 years or 24 months

The products can be used within 6 months of opening.

Yes, they can be used every day.

Yes, they are vegan.

With regular use, the products should last you for 2-3 months.

It takes about 4-6 weeks for the products to start showing results.

No, since the Good Skin Serum has Niacinamide and Pro Barrier has AHA~BHAs it shouldn’t be used with the Mighty Mulberry Serum. But it can be used on the same day but different routines.

Yes, it can be used. Apply the Pro Barrier serum first then go ahead with the Good Skin serum after 10 minutes.

Yes, they are

The serums can be used after the cleansing and toning step, followed by moisturiser and sunscreen.

HOW IT WORKED

what our customers are saying

Age: 35-44 years

Skin Type: Normal

Skin Concern: Acne, Anti-Ageing, Enlarged Pores

Really effective

Loving your serum trio! Works for me!

A great Deal!

Good formulation, feels great on the skin

Age: 25-34 years

Skin Type: Oily, Combination

Skin Concern: Dullness

Favourite duo

The combo works really well on my skin and add a bit of natural shine.
Really happy with the purchase.

Skin Type: Sensitive, Acne Prone

Skin Concern: Dullness , Uneven Skin Tone, Oiliness, Acne, Dark Spots

It does what it claims!

I am on my 2nd bottle now and I can see my pimples disappearing. Though I still get pimples once in a while but this serum helps me get rid of them faster. I just wish it was a little less oily but maybe I am using more than necessary (can't take a chance with my stubborn pimples!). Overall I love it. Thanks for this product Ilana <3

Age: 18-24 years

Skin Type: Dry

Skin Concern: Dryness, Dullness , Uneven Skin Tone, Dark Spots, Enlarged Pores

It's is amazing

I have been using is since 15-20 days and I can see visible changes in my face... My acne has been reduced and it even kind of worked on my dark circles

Skin Type: Acne Prone

Skin Concern: Acne

good skin serum | 3% niacinamide serum for acne prone skin | 30 ml | Ilana

Skin Type: Dry, Combination

Skin Concern: Acne, Dark Spots

golden hour mini - makeup primer for glowing skin