ILANA ORGANICS

Soft Blur - CREAM CONCEALER & FOUNDATION

MRP 1,152.00 MRP 1,440.00

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Conceal, Cover and Voila, Flawless Skin! The Soft Blur 2 in 1: Concealer + Foundation comes in 3 stunning shades and is the ideal match for the times when you want to cover up in confidence. The luscious texture makes the application a breeze; easy to store, easier to apply. Use a brush or even the tips of your fingers, no matter what, it will blend like butter.

    Dewy Skin Natural Finish

    Easy To Apply

    Sensitive Skin Friendly

    Customer Reviews

    Based on 155 reviews
    73%
    (113)
    13%
    (20)
    8%
    (13)
    6%
    (9)
    0%
    (0)
    S
    Sanjana Balaji
    Age: 25-34 years
    Skin Type: Oily, Combination, Sensitive, Acne Prone
    Skin Concern: Acne, Dark Spots
    The softest, most beautiful blur

    This is the first foundation/concealer product I’ve bought in years and I’m so glad I did! It’s true to the name. Gives a soft natural blur. Not full coverage but definitely buildable enough to lighten my hyperpigmentation! Got the shade luminous and it’s a perfect match to my natural skin tone, so I only have to use it on the spots I need to cover. Love love love!

    P
    Phibakor Jane
    Age: 18-24 years
    Skin Type: Dry
    Skin Concern: Uneven Skin Tone
    Soft Blur

    my shade is luminous, i’m on the wheatish complexion and it melts like butter on my skin. it gives a good coverage for a 2 in one. on days i prep my skin well before makeup and it’s glow is even better. it makes the skin so dewy ✨

    A
    Ameta Bal
    Age: 35-44 years
    Skin Type: Oily, Combination
    Skin Concern: Dullness , Enlarged Pores

    Soft Blur

    D
    Dr baljeet Kaur
    Age: 35-44 years
    Skin Type: Normal
    Skin Concern: Uneven Skin Tone

    Soft Blur

    R
    Roshin
    Age: 18-24 years
    Skin Type: Acne Prone

    Soft Blur

    What Matters

    Know what goes into the making

    Jojoba Oil

    Kokum Butter

    Coconut Oil

    Other Ingredients

    Caprylic Capric triglyceride (Fractionated Coconut Oil), Bees Wax, Mica, Vitamin E, Magnesium Stearate, Kokum Butter, Jojoba Oil, May contain: [+/- iron oxide ci 77491, 77492, 77499, 77891] ~and nothing else

     

    100% natural ingredients

    Ethically sourced mica from legal gated communities that don't employ child labour.

    HOW IT WORKS

    Watch, try and become an expert

    Get Into The Jar
    Apply Evenly, Under Eyes, Cheeks, Spots
    Go Ahead Use It On Your Whole Face.
    Get Into The Jar
    Apply Evenly, Under Eyes, Cheeks, Spots
    Go Ahead Use It On Your Whole Face.
    Hear it from the founder, Nikita Deshpande
    This is my holy grail, simply because the texture is super dewy and blendable. I dont like the fact that putting makeup everyday means your face has to stew in ugly chemicals for hours together. This formula makes your skin breathe, its like a pot of skincare in a jar. Eventhough we use Coconut oil as the base, its formualted to have a low comedogenic rating, which makes it perfect to be used even when someone has oily skin. Its my go to for achieving that NO MAKEUP makeup look.

    Directly from an influencer

    HOW IT WORKED

    We heard you fall in love with the product

    Customer Reviews

    Based on 155 reviews
    73%
    (113)
    13%
    (20)
    8%
    (13)
    6%
    (9)
    0%
    (0)
    S
    Sanjana Balaji
    Age: 25-34 years
    Skin Type: Oily, Combination, Sensitive, Acne Prone
    Skin Concern: Acne, Dark Spots
    The softest, most beautiful blur

    This is the first foundation/concealer product I’ve bought in years and I’m so glad I did! It’s true to the name. Gives a soft natural blur. Not full coverage but definitely buildable enough to lighten my hyperpigmentation! Got the shade luminous and it’s a perfect match to my natural skin tone, so I only have to use it on the spots I need to cover. Love love love!

    P
    Phibakor Jane
    Age: 18-24 years
    Skin Type: Dry
    Skin Concern: Uneven Skin Tone
    Soft Blur

    my shade is luminous, i’m on the wheatish complexion and it melts like butter on my skin. it gives a good coverage for a 2 in one. on days i prep my skin well before makeup and it’s glow is even better. it makes the skin so dewy ✨

    A
    Ameta Bal
    Age: 35-44 years
    Skin Type: Oily, Combination
    Skin Concern: Dullness , Enlarged Pores

    Soft Blur

    D
    Dr baljeet Kaur
    Age: 35-44 years
    Skin Type: Normal
    Skin Concern: Uneven Skin Tone

    Soft Blur

    R
    Roshin
    Age: 18-24 years
    Skin Type: Acne Prone

    Soft Blur

    ILANAITES SAY

    She say, They say, We say

    This concealer bottle is my second product from Ilana Organics and i picked it up because i quite liked their Beet Tint. This product really impressed me, it has a beautiful creamy texture that when you apply and rub it on to you skin it provides a natural coverage, that loooks like skin and that is what i love about the product. its super easy to blend and i love using it with my fingers as well as a brush, if you want a natural coverage you should go for your fingers and if you would like to built it up then apply it with fingers first and then pat it down with a brush. if used correctly, it makes your skin look almost bare like you are not wearing any makeup at all. Texture of the product seems very emollient which i really like and can be compared to Elizabeth Arden pot concealers. having said that, you do need to moisturize first but that goes for any cream product. oh and also, being a cream product you would have to set it with powder, otherwise it tends to move. i really really like it and the fact that its clean beauty product is amazing as i am trying to ditch chemicals in my beauty routine. and lastly I picked up the shade luminous which is a perefct match for me and i am NC 30 in MAC but the product tends to match my skin even in days when i am lighter like in winters but just rubbing it into skin so i guess it adjusts to your skin. all in all a great product

    Huma Mehfooz

    I am not used to put very much make up on, but using this one is so easy and the formula feels so fresh, doesn't really gives you a make up feel, but still makes you feel full decked up all day.

    Kirty Agarwal

    I have tried a lot of foundations in the past but they either made my skin look flakey and patchy or it just dint blend properly. But this one blends so perfectly and keeps the skin moisturised and lasts for over 7 hours. It might look really small but will definitely last long because very little is enough. It comes in three shades, the Luminous is what I got. If you are someone who does not like to layer your skin with different products, this one is perfect. Also, all natural!

    Sanika Kelkar

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