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soft blur | concealer + foundation with SPF | 5 gms | Ilana

cream concealer + foundation superfood beauty with jojoba oil

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₹ 690.00 inclusive of all taxes
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A creamy concealer and foundation with SPF 50 and PA++++ that blends like butter


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use me

  • Apply directly on clean, prepped skin with your fingers (clean ones please!), a makeup sponge or a brush.
  • Blend till desired look is achieved.
  • Follow with rest of makeup as usual.

pair me with

Get the best look out of me with the Beet Tint and Celestial Pop.

pro tip

Apply a facial oil as a base before applying the concealer for a dewy look.

Works well on oily as well as dry skin, easily bendable, lightweight and non comedogenic. 

A CREAMY, HYDRATING CONCEALER FOUNDATION
MADE WITH NATURAL OILS & BUTTERS

offers superior hydration

DEWY FINISH FOUNDATION

hydrating oils give long lasting dewy finish

MEDIUM TO FULL COVERAGE

buildable formula ensures best coverage

SPF 50 & PA++++ SUN PROTECTION

unique formula protects skin from sun damage

Drying Alcohols

Skincare formulations consist of good and bad alcohols with regards to their molecular weights. Lower molecular weight alcohols like ethanol, methanol or isopropyl alcohol are drying and sensitizing on the skin. When used as a main ingredient in formulations, it can disrupt the skin’s surface layers. When larger molecular alcohols are used in small percentages in Vitamin C and Retinol formulations, they help the actives penetrate into the skin and can be beneficial.

Mineral Oil/Paraffin

Produced as a by-product of petroleum, mineral oils or paraffins coat the skin surface and form a layer that is impenetrable. This clogs the pores and causes breakouts as it deters the skin’s ability to eliminate toxins. Using the ingredient over a period of time causes accumulation in the body as the molecules penetrate through broken patches of skin or when used in lip balms.

Parabens

Parabens include the following commonly found items on ingredient lists like butylparaben, isobutyl paraben, propylparaben, methylparaben, and ethyl paraben. While they had extensive use in skincare because of its preservative properties, it has received immense flack in recent times because of its health impact. They cause the skin layer to break down in large concentration but aren't necessarily harmful in small percentages and can be used in limited number of products.

Synthetic Perfumes

While we make every attempt to refrain from adding synthetic perfumes to our products, we add IFRA certified fragrances where absolutely necessary. In other circumstances, we strive to use essential oils or natural, food fragrances as substitutes.

Talc

Talc or anhydrous magnesium silicate is the main ingredient found in loose and pressed powders. With most talc compounds being contaminated with asbestos that is carcinogenic in nature, it becomes imperative to either ensure that the brand is transparent in its sourcing or uses substitutes like corn starch, rice powder or responsibly mined mica.

Chemical Sunscreen

Chemical Sunscreens contain carbon-based compounds that protect the skin by reacting with UV rays to convert them into heat and release them from the skin barrier. In this context they can be referred to chemical absorbers. In technical terms they are categorised as Oxybenzone, Octinoxate, Octocrylene and Homosalate. While a number of brands produce chemical sunscreens, we use natural ingredients like raspberry and carrots that are rich in Vitamin E and antioxidants to provide natural protection from the harmful rays of the sun.

Phthalates

Termed as industrial plasticizers in the skincare industry, they are used as skin softeners in formulations to assist in dissolving and combining ingredients. They also make the skin supple and more elastic when applied. On a skincare label you’ll find them as under DHPs, DMPs, BBPs and DNOPs. Used in tandem with fragrance, they have been linked with reproductive and hormonal issues in men and women. They can also cause breast cancer, reproductive deformations, and infertility. In place of Phthalates, we use safe natural substitutes like Shea Butter, Jojoba Oil and Vitamin E as moisturising ingredients and Castor Oil and Carnauba Wax because of their solubility.

Sulphates

Sulfates fall under surfactants, which attract both oil and water molecules. In skincare they are responsible for drawing oily dirt to one side of the molecule while clinging to water droplets on the other side. Hence they strip the skin and hair off grease and dirt, emulsify it with the water droplets while it goes down the drain. These accumulate in water bodies and cause toxicity while making your hair and skin dry and prone to damage. They are found as Sodium Lauryl Sulfate (SLS) Sodium Laureth Sulfate (SLES) Sodium Lauryl Sulfoacetate Sodium Lauroyl Isethionate Sodium Lauroyl Taurate Sodium Cocoyl Isethionate Sodium Lauroyl Methyl Isethionate Sodium Lauroyl Sarcosinate Disodium Laureth Sulfosuccinate in formulations. Due to all these factors, they are a permanent feature of our No-No list.

first,be kind

The world needs kindness more than ever today. Kindness towards the earth, to people, to animals, to ourselves. It is time to stop promoting impossible and unrealistic visions of beauty; time to stop scaring people into buying things to avert ugliness or to erase the well-earned lines of age and wisdom. Its time to be kind, and we’re there!

to your Skin.,

to the Earth.,

to Creatures.,

to Each Other.,

to Yourself.,

MUSINGS FROM OUR FOUNDER

how, what, why

Makeup that's care for your skin is something I always keep in mind while formulating beauty products at Ilana. We have learnt that makeup shouldn't be harsh on your skin, but what if its actually taking care of your skin at the same time? Thats a win-win i'd say. The Celestial Pop is made from real pearl and mica pigments that makes the glow extremely hard to resist. It's amazing how aloe vera imparts moisture, and gives it it’s consistency. I love the fact that it comes in a tube, a few drops and you're good to go.

-Nikita Deshpande

FAQ

questions we're frequently asked

You can refer to the swatches and shade cards on the website or you can email us at orders@ilana.shop or reach out to us on whatsapp.


 

16+ ages can use the products.

Yes, it is a unisex product.

 

Yes, but we would recommend consulting your doctor before you do so. 

No, it does not contain any essential oils.

The shelf life is 2 years or 24 months.

The product can be used within 6 months of opening.

Yes, it can be used everyday.

No, it is not vegan since it contains beeswax.

With regular use, the product should last you for 3-6 months.

HOW IT WORKED

what our customers are saying

Customer Reviews

Based on 189 reviews
72%
(136)
15%
(28)
8%
(16)
5%
(9)
0%
(0)
A
Afrah Afzal
Age: 18-24 years
Skin Type: Normal
Skin Concern: Dullness , Acne
Exceptional concealer!

I really loved the texture and colour of this concealer. It spreads nicely and conceals really well. It gives a natural look and glow, and stays all day. I was stoked from the first use itself. The fact that it's an organic product makes it all the more amazing!

A
Aboli Mali
Age: 18-24 years
Skin Type: Normal

soft blur - cream foundation with SPF for sensitive skin

K
Kavya Nair
Age: 25-34 years
Skin Type: Oily, Combination
Skin Concern: Uneven Skin Tone
Doesn't feel like make-up

Simple to use and doesn't feel like make-up. Very nice to use :)

I
Isha gupta gupta
Age: 18-24 years
Skin Type: Dry, Combination
Skin Concern: Dryness

soft blur - cream foundation with SPF for sensitive skin

B
Bakhita Francis
Age: 25-34 years
Skin Type: Normal
Skin Concern: Uneven Skin Tone
Beet tint is slightly difficult to use

Hi guys. The new roll on packaging of the beet tint is slightly tough to use
The roll on isn’t smooth.

kindness as a way of life,
today & tomorrow

READ THE ILANA STORY

tell us what we're missing

We are committed to making responsibly formulated, revolutionary personal care that harnesses the power of nature with the science of skincare.
What's good for you is also good for the planet!

Customer Reviews

Based on 189 reviews
72%
(136)
15%
(28)
8%
(16)
5%
(9)
0%
(0)
A
Afrah Afzal
Age: 18-24 years
Skin Type: Normal
Skin Concern: Dullness , Acne
Exceptional concealer!

I really loved the texture and colour of this concealer. It spreads nicely and conceals really well. It gives a natural look and glow, and stays all day. I was stoked from the first use itself. The fact that it's an organic product makes it all the more amazing!

A
Aboli Mali
Age: 18-24 years
Skin Type: Normal

soft blur - cream foundation with SPF for sensitive skin

K
Kavya Nair
Age: 25-34 years
Skin Type: Oily, Combination
Skin Concern: Uneven Skin Tone
Doesn't feel like make-up

Simple to use and doesn't feel like make-up. Very nice to use :)

I
Isha gupta gupta
Age: 18-24 years
Skin Type: Dry, Combination
Skin Concern: Dryness

soft blur - cream foundation with SPF for sensitive skin

B
Bakhita Francis
Age: 25-34 years
Skin Type: Normal
Skin Concern: Uneven Skin Tone
Beet tint is slightly difficult to use

Hi guys. The new roll on packaging of the beet tint is slightly tough to use
The roll on isn’t smooth.